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Frequently asked questions

When should I partner with you?

We typically work with pre-seed and seed stage companies because we specialize in product-market-fit. That being said, our process of deep research and fast prototyping is helpful for any stage company with a new idea.

At what point do you invest/ take equity?

We work with founders to match them with the right investors instead of the traditional Venture Studio model of building and funding our own companies. We stay off your cap table until you're ready to bring us on as advisors, or we participate in a SPV or syndicate deal.

How are you different from YC and Techstars?

We work in the trenches with you, early on, acting as interim product executives and co-founders. We’ll do the interviews and research with you, and build the essential habits and mindset of the best entrepreneurs. The only things we’ll do for you are the prototypes, UI/UX, and branding. Everything else you’ll be able to do on your own after our program.

What is your model?

First time entrepreneurs leveraging their success in other industries, as well as repeat founders, work with our team to validate their product and revenue models. We work alongside them to lay the foundations of their product, brand, and revenue theses at the base of their company. The founder typically invests between 3-6 months with us. Our time together yields a product, brand, and revenue model that is ready to be developed or funded.

Who do you work with?

We work with a small number of companies every year. Our founders have a deep expertise in a problem area and are often at the beginning, or at a crossroads, in their entrepreneurial journey. The strongest founders we work with have a willingness to change, mastery of executive habits, and consider themselves lifelong learners.

Why is design important

Dozens and dozens of leading companies today prioritize design, not because it's clearly lucrative, but because it's expected. Good design is table stakes these days the quick answer is: design thinking, design sprints, and prototyping are the best ways to uncover novel strategies and remain competitive.