We're curious entrepreneurs who apply scientific thinking to find product-market fit and win more.
Founders who apply a scientific mindset and develop strong product market-fit engines generate more revenue and growth than their peers who don’t.
When you partner with us, you’re asking us to treat your company as our own and bring all of our experiences to bear on the decisions we help you make. We're in the trenches with you talking to customers, thinking about sales strategies, developing relationships for fundraising and hiring.
Product leaders are most effective at certain junctures in a company's development. Our team is structured to fit into those moments when necessary, and let you carry the torch the rest of the time. We're an extension of your team; defining where to invest time, energy, and capital each step of the way.
Our values are not only what guides us internally, but what we impart in our partners’ companies.
Seek out every interaction and experience as an opportunity to learn, create, and express something true.
Listen to and observe the lived experiences of all people and communities without judgment or assumption in a way that celebrates and uplifts all.
Practicing active empathy and active compassion in all that we do, and all that we create.
Make big plans but don’t delay putting the first small steps in action, as momentum begets more momentum.
Prioritize the time and space to turn inward, as well as acts of joyful exploration with others, to generate a bottomless well of inspired creativity.
Sharing our knowledge, frameworks, and resources in a way that allows everyone to unleash their greatest potential.
Devin has spent a decade leading design teams and building technology. After founding his first startup in college and leading product design at a few growth-stage companies, he built a digital design agency where he worked with the likes of Whirlpool, SC Johnson, Medline, CBRE, Hilton, The Obama Foundation, Rotary International, USAID, and some of Chicago’s fastest growing startups.
Nick uses his designer's mindset to find leading indicators of product-market-fit for early stage founders and investors. He has led teams to top-5 Appstore appearances, 8-figure funding rounds, and 9-figure valuations. He's founded 4 companies, and helped bring over 30 products to market in the last 10 years.
A serial strategist with a creative core, Ellie has spent her career growing and transforming organizations, programs, and products through design. Her diversity of experience - from government to Fortune 100’s to venture backed startups - has given her insights that fuel her ability to help teams maneuver around and through their biggest growth challenges.
Med Tech Entrepreneur & Angel
Larry has been mentoring early-stage founders recently after decades of success as an executive, investor, and acceleration partner.
Board Member/ Advisor
Prior to joining DNS Capital in 2020, Sonny spent 25 years as a senior executive or board member across many organizations in the private, public and nonprofit sectors.
Dana Ball is a life-long advocate, innovator and problem solver that uses passion and commitment to drive change in complex health, medical and cultural challenges.
We often write about frameworks, tactics, market trends and speculations, culture, and community.
We typically work with pre-seed and seed stage companies because we specialize in product-market-fit. That being said, our process of deep research and fast prototyping is helpful for any stage company with a new idea.
We work in the trenches with you, early on, acting as interim product executives and co-founders. We’ll do the interviews and research with you, and build the essential habits and mindset of the best entrepreneurs. The only things we’ll do for you are the prototypes, UI/UX, and branding. Everything else you’ll be able to do on your own after our program.
We collect fees similar to what a full time senior executive on your team would make; around $3k per week up to $20k per month, all while building alongside you so you can internalize these methods for yourself. Founders typically invest between 3-6 months with us. Our time together yields a product, brand, go-to market strategy, hiring plan, and revenue model that is ready to be developed and funded.